Case Study · Google Ads Management
From Blocked by Google to #1 in Dayton.
How we took Highfield Door Sales from unable to advertise to 200+ customer calls a month — at a fraction of the industry’s cost per lead.
The Client
A Family Name Dayton Already Trusted.
Highfield Door Sales is a family-owned garage door company serving Dayton, Kettering, and the Miami Valley. A CHI and LiftMaster authorized dealer with a 4.7-star rating across 207 reviews, they handle same-day garage, entry, and storm door sales, installation, and repair. Strong word-of-mouth reputation — but almost no way to reach the customers who didn’t already know their name.
The Challenge
Three Walls Between Them and New Customers.
Locked out of their biggest market
Google requires “Advanced Verification” before any home-services business can advertise garage door work. Until it cleared, Highfield couldn’t run a single garage-door ad — the highest-volume search category in Dayton.
Competitors hijacking their name
Search “Highfield” and rivals like Speedy and Epic Garage Doors appeared above Highfield’s own listing, quietly intercepting customers who were looking for them by name.
A brutal cost-per-lead market
Home-services and construction advertisers typically pay $90–$193 for a single lead. For a local shop, that math rarely works.
What We Did
A Plan Built to Win the Right Searches.
Got them verified
We guided Highfield through Google’s Advanced Verification. Approved May 12, 2026 — unlocking garage-door advertising for the very first time.
Launched focused campaigns
We split one generic ad into four intent-matched ads — Garage Door Repair, Installation, Entry Doors, and Storm Doors — each matched to exactly what the customer searched.
Defended the brand
A dedicated branded campaign so Highfield always shows #1 for its own name, shutting competitors out of their brand searches.
Spent on new customers, not old ones
A Performance Max brand exclusion dropped wasted brand spend from 81% to 12% — pushing budget toward genuinely new customers instead of people already searching for Highfield.
Cut the waste
Negative keywords to block irrelevant searches, Google’s auto-changes disabled, and budgets rebalanced around what actually converts.
The Results
More Calls, Cheaper Leads, Every Month.
Once verification cleared and the new campaigns went live, performance didn’t just improve — it compounded. Here is the month-over-month leap from May to June:
| Metric | May 2026 | June 2026 | Change |
|---|---|---|---|
| Conversions | 85 | 129 | +51.7% |
| Cost per lead | $10.83 | $7.86 | −27.4% |
| Conversion rate | 18.6% | 34.5% | +85% |
Owning the Dayton Search Results.
| Search | Where Highfield Shows |
|---|---|
| “highfield door sales” | #1 — fully defended |
| “new garage door dayton” | #1 sponsored |
| “entry door installation dayton” | #1 sponsored |
| “storm door installation dayton” | #1 — Ads + Maps |
| “garage door repair kettering” | Above Speedy |
A real Google search for “door company near me” in Dayton — Highfield right in the local pack at 4.7★ with 207 reviews.203 customer contacts. $7.86 per lead. 52% more conversions than the month before — at nearly the same spend.
Want Results Like Highfield?
We’ll build you a Google Ads program that brings in real calls at a real cost — managed by a local Dayton team. Free strategy session, no pressure.