Case Study · Facebook Ads & Content

Turning Facebook Into a Six-Figure Lead Machine.

How we built Wright Choice Landscaping a steady stream of qualified leads — and a local brand homeowners recognize.

45+Leads Per Month
$20–30Cost Per Lead
6-FigureProjects Landed
#1Local Brand

The Client

A Contractor Ready to Grow.

Wright Choice Landscaping is a landscaping and concrete contractor known for quality outdoor transformations — design, installation, hardscapes, and concrete work. Great craftsmanship and happy customers, but real growth meant a reliable way to reach homeowners actively planning projects, not just word-of-mouth.

Wright Choice Landscaping crew on site

The Goal

Consistent Leads — and a Name People Know.

Wright Choice wanted two things at once: a predictable flow of qualified leads from homeowners ready to invest in landscaping and concrete, and stronger local brand awareness so they’d be the first name that comes to mind. Big-ticket outdoor projects don’t sell on a single click — they take trust, proof, and consistent presence.

What We Did

Real Content Meets Sharp Targeting.

Monthly On-Site Content

Every month we’re on site capturing photo and video of real Wright Choice projects — the raw material that makes their marketing credible and impossible to fake.

Facebook Lead Generation

Lead campaigns optimized to reach homeowners actively requesting estimates — not just clicks, but people ready to talk about a project.

Organic Social Presence

Consistent organic content showcasing completed projects to reinforce credibility and keep Wright Choice top-of-mind across the local market.

Continuous Optimization

Ongoing ad optimization and creative testing to hold lead quality high and cost per lead low — month after month.

The Results

A Pipeline That Doesn’t Slow Down.

The combination of real content, sharp targeting, and constant optimization turned Facebook into Wright Choice’s most reliable source of new business.

45+Leads Per Month
$20–30Cost Per Lead
6-FigureProjects Landed
#1Local Brand
On average, 45+ qualified leads every month — at a cost per lead of just $20–$30, a fraction of what big-ticket contractors typically pay to reach ready-to-buy homeowners.
Those leads didn’t just fill a calendar. They turned into multiple six-figure landscaping and concrete projects, sourced directly from Facebook lead-generation campaigns.
And consistent content plus advertising established Wright Choice as a recognized brand leader in its local market — the name homeowners think of first.

45+ qualified leads a month. Multiple six-figure projects. A brand homeowners recognize.

Want a Lead Machine Like This?

We’ll build you Facebook campaigns and content that bring in qualified leads — consistently. Free strategy session, no pressure.

Get a Free QuoteFacebook Ads