Case Study · E-Commerce · Facebook & Google Ads
From $500K Hobby Shop to $3M+ E-Commerce Leader.
How we scaled MTS Aviation Models into one of North America’s leading online aviation collectibles retailers.
The Client
A Local Hobby Shop With National Potential.
MTS Aviation Models is a retailer of aviation collectibles and model aircraft — from everyday favorites to the rare, hard-to-find pieces collectors chase. A beloved local shop with a passionate customer base and a catalog that deserved a far bigger audience than a single storefront could reach.
The Goal
Scale Online Without Losing the Local Store.
The mission was ambitious: turn a local hobby shop into the leading online aviation collectibles retailer in North America — growing e-commerce revenue dramatically while still driving foot traffic and sales in-store. That takes more than ads. It takes a full digital engine, working across every channel at once.
What We Did
A Full Digital Engine, Every Channel.
Full-Funnel Facebook Ads
E-commerce campaigns across the full funnel — from discovery to purchase — built to sell product profitably at scale.
Google Ads for High Intent
Search and shopping campaigns capturing buyers actively hunting for specific models and collectibles — the highest-intent traffic online.
Content Creation
Consistent photo and video content showcasing new arrivals and rare collectibles — the fuel that makes every channel perform.
Daily Social Management
Daily posting and community management across Facebook, Instagram, TikTok, and YouTube to reach collectors everywhere they scroll.
Website & E-Commerce
Ongoing website management and optimization to maximize conversions and give shoppers a smooth, trustworthy buying experience.
Always Optimizing
Continuous testing across every channel to protect and grow return on ad spend as the budget scaled up.
The Results
6x Revenue. Nationwide Reach.
A coordinated, multi-channel program across Facebook and Google turned a single storefront into a national e-commerce brand.
The Google Ads Engine, By the Numbers.
Across search, shopping, and Performance Max, MTS’s Google Ads turn a modest budget into serious revenue — with shopping campaigns returning over 11x (recent reporting period):
| Campaign | Ad Spend | Revenue | ROAS |
|---|---|---|---|
| Google Shopping | $3,765 | $42,047 | 11.2x |
| Performance Max | $1,621 | $16,474 | 10.2x |
| Search | $1,073 | $4,384 | 4.1x |
| Total | $6,459 | $62,906 | 9.7x |
Owning Aviation Search.
Beyond paid campaigns, MTS shows up first for the searches collectors actually make — backed by a 4.8-star rating from 173 Google reviews.
| Search | Where MTS Shows |
|---|---|
| “airplane shop near me” | #1 Sponsored + Map Pack |
| “hobby master models” | #1 Sponsored |
| “1:200 aviation models” | #1 Organic |
| “1:200 airplane models” | Top Sponsored + Organic |
| “inflight 200 models” | Top Organic |
“Airplane shop near me” — MTS ranks #1 in sponsored results, with a 4.8-star Google Business Profile and 173 reviews.
“1:200 aviation models” — MTS holds the #1 organic result nationwide.$500K to $3M+ in revenue. 1,000+ orders a month. 10–16x return on every ad dollar.
Ready to Scale Your Store?
We build the ads, content, and e-commerce engine that turn local shops into national brands. Free strategy session, no pressure.